    v

    TABLE OF CONTENTS

    MAN--INVENTOR OF THE INVISIBLE WORLD

    From Genes to Memes

              2

    The Nose of a Rat and the Human Mind--

        A Brief History of the Rise of Memes

              7

    How Wrong Ideas Can Be Right

            11

    The Village of the Sorcerers and the Riddle of Control                           15

    The Modern Medical Shaman

    20

    Control and the Urge to Pray

    24

    Power and the Invisible World

    28

    Einstein and the Eskimos

    33

    Notes

    38

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